Product-minded software developer building tools for real workflows.
I’m Supriya, a full-stack software developer and small business owner building workflow tools across SaaS, public safety, and creative business operations. I focus on turning messy, real-world processes into clear product experiences.
Builder Snapshot
Workflow tools & operator insight
Currently building
Parva
Pre-launch CRM for creative service businesses
Operator insight
Burlington Photo Booth
Client intake, packages, timelines, and gallery delivery
Product focus
Workflow clarity
Turning messy operations into usable tools
About
How I Build
My path into product has been hands-on. At Rubicon, I built workflow tools for public safety teams working in complex, high-pressure environments. Through Burlington Photo Booth and my previous wedding photography business, I learned what it feels like to run a small business, sell online, explain an offer clearly, manage customers, and deal with messy operations behind the scenes.
I’m now building Parva, a pre-launch CRM for creative service businesses, to bring those experiences together. The product is shaped by real workflow pain: scattered client details, manual follow-ups, disconnected files, and communication spread across too many tools.
01
Observe workflow pain
Learn where the real friction is.
02
Scope the first useful version
Decide what matters now versus later.
03
Build, test, and refine
Prototype quickly with product judgment.
Experience
What I've Built
0-to-1 Product
Founder & Product Engineer, Parva
Pre-launch CRM for creative service businesses | March 2025 – Present
Building a pre-launch CRM for creative service businesses to centralize client communication, project tracking, and file delivery. Owning product direction, MVP scoping, architecture, and implementation.
- Identified recurring workflow gaps in creative service businesses, including scattered client communication, project details, files, and follow-ups.
- Defined core product workflows for contacts, projects, client intake, threaded messaging, and asset delivery.
- Built the full-stack application using Next.js, React, Node.js, Python, PostgreSQL, and AWS.
- Used Cursor and AI-assisted workflows to prototype faster while keeping product judgment, constraints, and tradeoffs human-led.
Current focus: Client intake, project communication, and file delivery workflows.
Shipped Workflow Tool
Full-Stack Software Developer (Lead Frontend), Rubicon
Public safety workflow tools | Sep 2023 – Jan 2025
Built public safety workflow tools used by law enforcement teams to improve report intake, officer workflows, search, mapping, and information management.
- Helped take rubiMESSAGE from problem to shipped product, giving non-emergency calltakers a faster way to send citizens the correct online report link by SMS.
- Led development of citizen- and officer-facing reporting workflows, including SMS flow, report assignment, and camera registry tools.
- Redesigned search and filtering workflows with Google-style search, view toggles, and contextual drawers.
- Improved mapping and address workflows with multi-address support, dynamic pin loading, and Google Maps autocomplete.
- Reduced app load time from 120 seconds to under 5 seconds through background loading, asset optimization, and endpoint improvements.
- Represented Rubicon at IACP, demoing public safety tools and hearing firsthand how agencies evaluate reporting workflows and operational friction.
Operate a premium photo booth business serving weddings, corporate events, galas, schools, and private celebrations across Southern Ontario.
- Manage client intake, proposals, contracts, timelines, event logistics, vendor communication, and gallery delivery.
- Built and refined service packages, add-ons, preferred venue perks, and client communication workflows to improve booking clarity and operational consistency.
- Added clearer package information and built a package-fit tool to help clients understand active booth hours, paused time, customization, and total cost.
- Translated firsthand business operations into Parva product decisions around client management, project workflows, communication history, and file delivery.
Internal Platform Tools
Full-Stack Software Developer, Forma.ai
Sales compensation platform | May 2022 – Aug 2023
Built internal platform tools that helped customer-facing teams configure compensation dashboards faster and with less engineering dependency.
- Built Django models, REST APIs, and PostgreSQL schema updates to support configurable dashboard workflows and improve data integrity.
- Reduced dashboard creation time from 6 months to 2 months by building standardized templates and self-service configuration tooling.
- Collaborated with engineers, customer-facing teams, and product stakeholders during sprint planning, code reviews, and architecture discussions.
Earlier Leadership
Director of Sponsorship, DeltaHacks
McMaster annual hackathon
Led sponsorship operations for McMaster’s annual hackathon during a fully remote event.
- Secured $20,000+ in sponsorships.
- Built repeatable outreach and partner communication workflows.
- Led a distributed student team.
Projects
Selected Projects
Product in progress
Parva
Product problem: Creative service businesses often manage client details, messages, files, and follow-ups across too many places.
Built: Pre-launch CRM workflows for client intake, projects, communication, and file delivery.
Decision/tradeoff: Focused the MVP on the core client/project workflow before adding broader CRM complexity.
Shipped workflow tool
rubiMESSAGE
Product problem: Non-emergency calltakers needed to clear phone lines while routing citizens to the correct report.
Built: SMS workflow for sending the right online report link during a live call.
Decision/tradeoff: Kept the workflow fast and simple so it could work in a high-volume calltaker environment.
Constraint: The workflow had to be fast enough for a calltaker to use while still on the phone, and clear enough for a citizen to act on without extra explanation.
Commerce friction
Photo Booth Package-Fit Tool
Product problem: Event clients were unsure which package, active hours, paused time, and customization options they needed.
Built: Decision-support tool that helps clients understand package fit and estimated cost.
Decision/tradeoff: Made package logic more transparent without overwhelming clients with every operational detail.
AI-assisted workflow
Automated PDF Processing
Product problem: Crime analysts received PDFs from other agencies and had to manually extract, summarize, organize, and circulate information.
Built: An end-to-end PDF upload workflow that extracted text and images, generated structured descriptions and tags, and surfaced results for analyst review and editing.
Decision/tradeoff: Kept humans in the loop so analysts could verify and refine generated outputs instead of blindly trusting automation.
What this shows: AI-assisted workflow design, operational efficiency, and judgment around human-in-the-loop review.
Skills
Capabilities
Product Judgment
Technical Execution
AI / Tools
Education
Education
McMaster University
Bachelor of Science
Contact
Want to connect?
Interested in product, AI-assisted building, and tools that make real business workflows clearer.
hello@supriyathukral.comBuilt by Supriya Thukral